SEO Target Marketing For Better Online Success
June 3, 2009 — adminSEO Target Marketing - What exactly is meant by the term?
SEO or search engine optimization is creating a website that the search engines are likely to rank high in their search indexes. Target marketing is a primary method to attract interested people to your products or services. SEO Target Marketing is the use of search engine optimization (SEO) methods, to direct specific groups of searchers, through search engines, to your website.
SEO Target Marketing or SEO Marketing, as it is off times referred to in ecommerce, denotes having a keyword or keyword term prominent in your domain name (URL), meta tags, web page content and anchor text links. This then helps draw people, using specific, well defined search terms or words, to websites having those words or terms. This is as apposed to drawing visitors using general words or terms
Example: “Florida vacation ” vs. ” DisneyWorld Florida vacation ”
As you can see from this simple example, one is a generalization of a trip to Florida for a vacation, versus the second example, which is a trip to DisneyWorld in Florida for a vacation. I could make the example much more definitive but the idea is conveyed. The Internet is a “word specific” entity. Target Marketing is specific customers, clients or groups of people you wishes to reach. It is also, a person who may be looking for a particular product or service to fulfill a need. Successful target marketing is to put these two resources together, the customer or client and the particular product or service.
A business proposing or having a website on the Internet, must have the website developed or designed by a specialist who understands important SEO principles. This starts with choosing a domain name. When the Internet first had public usage in the early 1990’s, the belief was, that a short catchy domain name or one with the name of the business in it was preferable. As the number of characters in a domain name (URL) was later increased to 63, it allowed for broader naming. It was also believed having a domain name solely made up of generic words was not beneficial. This was because it did not allow for branding, which is so important to many businesses. This excluded single word names such as sex.com, business.com, loans.com and such. These were fought over and horded like gold. Some were later resold for incredible sums of money.
Examples: sex.com $12 - $14 million
business.com - $8 million,
beer.com - $ 7 million
as seen on TV.com - $ 5.1 million
Today “domain real estate” as it is called, is treated the same way one treats their home or other tangible real estate. The value of a particular domain name or website property, is based on the amount of traffic it receives and the sales generated from it. Just as SEO Target Marketing is used to attract visitors, the domain name of a website can be used to do the same. Something such as “cheap digital cameras.com” can draw an enormous amount of search engine traffic, more so than a popular digital camera manufacturer or retailer using their brand name.
I believe that it is possible in this new world of the Internet, to use generic domain names as a target marketing tools. People are getting more “search savvy” than ever before. They search for specific products, services and information on the web. This is how generic domain names become useful. It is a fast changing world and only those who keep up with the changes will benefit.